Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. It is often used by businesses in order to:
- Attract attention and generate leads
- Expand their customer base
- Generate or increase online sales
- Increase brand awareness or credibility
- Engage an online community of users
According to Google, there are more than 200 criteria the search engine weighs when it crawls and indexes your web pages. Based on how your site and your content fares in these assessments, an algorithm will serve your pages to searchers. Some ranking signals are stronger than others, and Google doesn’t often reveal the exact weight of each one. Content marketing will benefit your business in the following ways:
- Cheaper conversions
- Faster sales
- Reduced marketing and sales overhead
- More traffic
- Higher search engine rankings
- Email list building
- Low barrier to market entry
- Thought leadership
- & so on
A clear way to look at the benefits of content marketing is to take a step back and think, what does your organization want to achieve? From there, you can tie your commercial objectives to specific content marketing goals and actions.
If your goal is improved lead quality, a targeted lead nurturing campaign would prove invaluable. Similarly, if your goal is thought leadership, investments in social media and organic content creation would be a worthwhile attack strategy.
Our team of professionals are well trained to identify and analyze the kind of strategy that is required to grow your business.
